![]() ![]() Yet Umé and his cofounders are among a growing number of people who are convinced that the technology can also be fun and accomplish incredible feats for movies, ads, and other forms of media that were previously unthinkable even with the best special effects. Lawmakers have also warned that deepfakes could be used to mislead the American public. Since then, the technology has often been used for creating non-consenual pornography. The first-known examples of deepfake videos, posted to Reddit in 2017, featured celebrities’ faces swapped with those of porn stars. Much attention has been placed on the potential for using deepfakes for nefarious purposes, and for good reason. This looks like Tom Cruise doing a coin trick, but it's actually a deepfake created by Chris Umé. ![]() Metaphysic’s deepfake projects for clients have included a Gillette razor campaign that recreated a young Deion Sanders along with his 1989 draft-day look and a campaign for the Belgian Football Association that brought two deceased Belgium team managers back to life. It uses the same deepfake technology to make otherwise impossible ads and restore old film. ![]() This ersatz Cruise was so popular, racking up tens of millions of views on TikTok, that it inspired Umé to join up with others to launch a company called Metaphysic in June. The deepfakes - a combination of the terms “deep learning” and “fake” - were created by visual and AI effects artist Chris Umé with the help of a Cruise stand-in, actor Miles Fisher. The 10 videos, which were posted between February and June, featured an artificial intelligence-generated doppelganger meant to look and sound like him. Courtesy Faceboookįacebook is trying to make AI fairer by paying people to give it dataĭespite the movie star hair, the eye-squinting and that trademark teeth-baring cackle, it wasn’t really Cruise. This article has been adapted from its original source.Facebook is rolling out a new data set that uses a diverse group of paid actors who were explicitly asked to provide their own ages and genders. 'You may not: impersonate any person or entity, or falsely state or otherwise misrepresent you or your affiliation with any person or entity, including giving the impression that any content you upload, post, transmit, distribute or otherwise make available emanates from the Services,' the app's policy reads. Regardless of what experts and the public think about imposter Cruise, TikTok does have rules against impersonations. 'Deepfakes will impact public trust, provide cover & plausible deniability for criminals/abusers caught on video or audio, and will be (and are) used to manipulate, humiliate, & hurt people,' she said adding they had 'real world safety, political etc impact for everyone,' she tweeted. Hany Farid, a professor at the University of California at Berkeley who specializes in the analysis of digital images, told Fortune that although he knew the clips were deepfakes they are still 'incredibly done.'įarid may be alone with that opinion, as Rachel Tobac, the CEO of online security company SocialProof, tweeted that the videos proved we have reached a stage of almost 'undetectable Deepfakes.' Leading expert Henry Ajder told the Times of London: 'This technology is not going away, there is also a huge amount of really negative and malicious use cases.'īut other experts praise the work, as the fake Cruise mirrors the speech, mannerisms and appearance of the real celebrity. The Tom Cruise deepfakes may be giving the world a laugh, but the technology is sparking fear in experts. The other clip shows Cruise walking through a clothing store where he trips, rolls over and jumps back on his feet to tell the TikTok world a joke about the time he met former Soviet Union President Mikhail Gorbachev. He runs back to the camera, takes his sunglasses off and says: 'Hey listen up sports and TikTok fans, if you like what you are seeing just wait until what's coming next.' Tom Cruise goes viral on TikTok with 11 million views but the clips are fake /dVQ1XII5NJ
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